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Online shopping has become a vital part of our lives, whether you're shopping for power tools or the latest Topshop collection, we are all doing it. Online shopping enables us to do so much in so little time, it’s fantastic! You can look at various shops at any one time, compare so many different products and there's always the added bonus of not having to deal with the snooty shop assistant who doesn't understand the concept of a customer, and sees everybody as shoplifters or unworthy of purchasing an item in the store. Don't get me wrong there's nothing like being in the shop, feeling and trying on the clothes. But online shopping is just so convenient and makes shopping in our lunch break a whole lot easier; also I really would do anything to avoid those darn shop assistants. We all know the usual suspects like ASOS and Net-A-Porter, but what about all the other online stores? There are hundreds of them, with fantastic little finds that not everybody will be wearing, isn't that what we want? We all end up wearing the same thing because we're all going to the same stores. I have always hated that (well awkward in my eyes) moment when people point out that you are either wearing the same item of clothing as them, or that they have the very same top thrown in the bottom of their wardrobe. It then gets into that even more awkward moment when it turns into a "Who wore it better" situation. That kind of situation is one that every woman absolutely dreads, especially when she skipped out on that gym session and scoffed a cookie instead. I have brought up these scenarios to point out the fact that we are all shopping at the same stores, wearing the same clothes. So as a solution to this problem, Style Mountain has decided to add some spice to life by tirelessly scouting the World Wide Web for online stores for you, and we've picked out some of our favourite pieces from each shop. Let's mix things up a bit and shop at different stores and not just ASOS or Topshop, please! Style Mountain is not responsible for you becoming bankrupt, you have been warned.
Founded in 2006 by Sophia Amoruso, American store Nasty Gal started off as an eBay store stocking vintage clothing. After only 5 years it became a successful online store, stocking lots of exciting designers. It is a store for cool girls and is definitely inspired by cool girls. Nasty Gal still stocks vintage clothing as well as several different interesting designers. Nasty Gal also has a wide range of weird and truly wonderful footwear. Not to mention the styling is fantastic!
Beautiful Colours Jumpsuit $228
Americana Moto Jacket $140

Prance Fringe Boot $155
Nelly.com is a Swedish online store which has now crossed the pond over to the UK. It started up in 2004 and now stocks around 750 different brands, Oh we are spoiled for choice. Brits, consider this your alternative to ASOS.
HUNKY DORY / SPLATTER OLÉ TUNIC, £251.95
NELLY SHOES / NIGAARIA, £37.95
NELLY TREND / WANTED BRACELET, £9.95
A British creation originating in York, England circa 1976. This little online store is all about fashion and lifestyle. Not only does it have clothes, it has books, furniture,decor, vintage, art and the will soon be selling some pretty stylish bicycles as well! What's not to love about it?! Coggles stocks designer clothing, accessories, shoes and some of the finest vintage around.
Priestley's Vintage Elle Maroon Jacket, £221
MW Matthew Williamson Turquoise Dipped Stripe Dress, £235
2nd Day Street Black Skinny Jeans £195
This is a fantastic website, providing a platform forthe UK's finest young designers to sell their wonderful creations. This is definitely a website full of clothing that you will barely see on the highstreet, I mean that in a very good way, because the clothes sold in this store are unique and not mass produced. You will feel truly individual prancing down the street in an item purchased at this store. This is the only store that focuses on selling newly developed British designers, who are still in their formative years, they don't necessarily have to be fresh out of design school and under 25 years old. This is a fantastic cause to support and you'll be turning heads in their designs at the same time. It's really a win-win situation Ladies and Gentlemen.
MASC Tobacco Double Layer Cropped Jacket £475
Atlanta Weller, Sirena Sandals £480
Meli Melo, Thela Bag £450
This is an Australian website, established in 2011 and this young gun stocks both Australian and international Brands. This is the store to come to when in need of easy, breezy and classic pieces. Being a young website itself, Love of Eos is aimed at the younger boys and girls. This most certainly is the place to come for that laid back Australian style.
Vintage Princess, Zoe Black Bag AUD$350
Jorge, All Night Shirt AUD$50

Lola vs Harper, Fur Vest AUD$110
Not only is this an online store but it is also a retail store in Long Island, you get the best of both worlds! Both stores were launched in 2003 by Mr and Mrs Singer, yes a husband and wife team, their children must be incredibly stylish.This store focuses on new up-and-coming brands, or brands known only to the Fashionistas among us. It also has a rather interesting search criteria where you can shop by celebrity, as in you can shop their wardrobe. That just makes life a whole lot easier and we can now all breathe a sigh of relief.
RUNWAYDREAMZ, Vintage American Flag Short $179
Veda, Jasper Jacket $737

Steve Madden, Mohavee Fringe Suede Wedge Bootie $149
The story of Free People is a very interesting one indeed. Free people started off as a little store West Philadelphia in 1970. As the store grew the name of the store was changed to Urban Outfitters. In 1984 Free People came back as a separate shop to Urban Outfitters, which caters to a slightly older and more mature woman. Then in 2004 Freepeople.com was born. Free People is like theUrban Outfitters we know and love except slightly more bohemian and girly.
Icy Embellished Dress $168
Frye, Stone Wash Slouch Boot $368
Lost Garden Headpiece $38
This is another Retail and online store combo, established in West Hollywood USA. The Kin LA buyers are sent all over the world in search of hidden treasures as well as more Established labels. Their buyers certainly have a keen eye as they have such a fantastic collection of everything.
Religion, Prolouge Jacket $470
Barbara Bui, Woman Shorts $1200
House of Harlow, Rock Mountain Cuff $110
Luisa Viaroma started in the 1930s in Florence, Italy. It houses pretty much every designer under the sun. They also provide a unique service of being able to pre-order designer collections before they are in any other store. On top of that they have special collaborations with top designers like Dsquared, Givenchy and Dior Homme, as well as collaborating with new fashion brands by creating one-off products. A true Fashionista’s paradise.
Balmain, NAPPA INSERT LAMÉ RAFFIA JACKET €4833
Camilla Skovgaard, 120MM CALFSKIN OPEN TOE LOW BOOTS €483
Alexander Wang, ROCCO PALE GOLD LEATHER TOP HANDLE €802
Created by Vincent & Suzanne Ford-Carafano in 2006, Spanish Moss stocks vintage and unique, artisan designers as well as an in house brand. Spanish Moss has a distinctive American retro feel to it with some amazing vintage finds.
La Fée Verte Butter Leather Leggings $188
INSIGHT Snake Bite Cut Out Knit $48
Vintage Tulla Mongolian Shearling Gilet $168
A Canadian store housing endless designer pieces. It has everything a Fashionista needs and wants; it will definitely leave us scraping for rent money. It has a wonderful shoe and bag collection. This is your go-to place for that one amazing designer piece.
Surface to Air, Blue & Black Neo Dress $365
Maison Martin Margiela, Painted Transparent Boots $895
Givenchy, Ivory Tone Medium Antigona Tote $2670
This has a bit more of an edgy and urban feel to it than the rest of the stores. The men’s section has great clothing brands for all you boarders out there. Can’t wait for their winter stuff to come out!
Unif, Cross Bones T-Shirt $63.99
Stylestalker, Synth Shirt $129.99
Unif, Hellraisers $153.99
For More online stores check out our links page which will be up soon! In the mean time we've given you plenty of sites to procrastinate on...
Categories: APRIL 2012
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